All successful products are known by their brands, companies manufacturing the products become secondary. You can easily understand this from the ads you see everywhere. Ads highlight brands for the goodness and values. Yes, there is reference to the company but, generally in a subdued way. For instance, you know there advertised names more than the real registered names. You can take thousands of such examples for the products you use in daily life, most of these are familiar to all just by their brand names.
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